Sandtex Buy & Recharge Promotion
Challenge
To set up mechanics for activating the Sandtex paint Buy & Recharge promotion in SECs pan Nigeria.
Methodology
- Create brand awareness through promotional materials.
- Induce purchases.
- Drive advocacy and encourage brand loyalty.
- Promoters champions league.
- Reward existing targets.
- In-store sales.
- Data capture.
Effect
- Achieved 86% of sales target.
- Surpassed rewards target at 101%.
- 120% data capture target attained.
- New customers acquisition.
- Grew market share with increased sales.