Star Chaser
Creating a pre-launch teaser awareness campaign for a new product launch.
Challenge
To create a pre-launch teaser awareness campaign for a new product launch.
Methodology
- Flash mob activation in select modern stores and on trade outlets were perfectly executed with choreographed dance steps and scintillating moves which heralded the unveiling of the Star Chaser mock-up bottle in a carnival atmosphere to the appreciation of onlookers.
- Wet sampling, in-store sales, and data capture.
Effect
Flash mob performances momentarily brought the malls to a standstill throughout the colorful displays.
Sampled over 600+ during the 3 days activation.