Trophy Tiger Route

Full bar makeover and Trophy presence creation in select Lagos outlets.

Challenge

To do a full bar makeover and create a Trophy presence in select outlets in Lagos.

Methodology

  • We recced and identified the issues to be addressed.
  • Built a full stage covering for live band performances.
  • Used aluminum facial cladding for roof branding.
  • Retrofitted the outlet to make it cozier.
  • Created unmistakable Trophy Tiger route footprints.

Effect

Turned bars into outlets of envy.

Provided brand ambiance of superior quality.

Increased daily bar footfalls, patronage, and product consumption.

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